Competitors

A summary of the competitor landscape for foot-traffic analytics, condensed from the docs/marketing/competitors.html deep-dive. Grouped local/MENA vs global, with positioning, ICP and pricing where known, ending with concrete takeaways.

Evidence quality

Nearly all of this is vendor self-marketing (their own product/pricing pages), not independent audits. Accuracy figures (“up to 99%”), privacy claims and certifications are as-reported — Aura Vision’s ISO 27001/certification claim was specifically refuted in verification. Pricing is opaque for everyone except Videoloft. “No Tunisia-native player” is an inference, not a proven negative. Treat compliance badges skeptically.

The five things that matter

#	Signal	Takeaway
1	The wedge	Aura Vision, Camlytics, Videoloft run CV on existing CCTV (our model); Xovis, V-Count, RetailNext force proprietary hardware — the cost & install gap we attack.
2	The opening	No confirmed Tunisia-native vendor. MENA runs on resellers of global brands. A local-first player has room.
3	The trap	Privacy (“no facial recognition / anonymous / GDPR”) is table-stakes, claimed by everyone. It won’t differentiate us alone.
4	The price anchor	Videoloft is the only vendor with public pricing — $9.99 / camera / month. Transparent pricing is itself a differentiator.
5	The playbook	The proven MENA motion is CCTV integrators/resellers, not self-serve.

Deployment model — the market map

Deployment	Buyer	Players
Existing camera	Enterprise	Aura Vision (+edge box), FootfallCam (hybrid)
Dedicated sensor	Enterprise	RetailNext, Xovis, ShopperTrak / Sensormatic
Existing camera	SMB / local	Metrica, Camlytics (DIY), Videoloft (add-on), RSI Geeks (Dubai)
Dedicated sensor	SMB	V-Count, Trakomatic (+face rec)

Metrica claims the bottom-left with a twist nobody else has: existing-camera + SMB + Tunisia/MENA-native.

Tier 1 — Local / MENA

Short version: no confirmed Tunisia-built competitor; the market runs on resellers of foreign brands, with one Dubai software player (RSI Geeks) on our exact model.

Vendor	Region	Model	Positioning	ICP	Pricing
RSI Geeks	Dubai, UAE	Existing CCTV	“Most cost-effective AI people-counting software in Dubai” — converts existing CCTV into a sensor network. Closest MENA match to our model.	UAE retail & SMB	Quote
FootfallCam (MENA channel)	Global · 5 Dubai resellers	Hybrid	Not local, but the dominant MENA presence — sold via 5 authorized Dubai resellers (Technowave, Infoquest, Araya, ID Vision, i-SECURE) + KSA/Bahrain integrators.	Retail, supermarkets, malls	Quote (V9 tiers)
Trakomatic	Singapore / sells MENA	Hybrid	Works on existing dome/fisheye CCTV for footfall (“up to 99%”) and pushes the opposite of our stance: facial recognition + age/gender/ethnicity biometrics.	Retail, malls, transport hubs	Quote

Tier 2 — Global players

existing cctv = our model (study closely) · dedicated sensor = what we undercut on cost · hybrid = does both.

Vendor	Region	Model	Positioning	ICP	Pricing
Aura Vision	UK	Existing CCTV	“AI-powered retail analytics from your existing cameras. No new sensors. No personal data.” Our closest product twin. Still ships a per-store on-prem edge box (≤9 cameras).	Mid-market & enterprise retail (Adidas UAE, Decathlon, Frasers, A.S. Watson)	Quote
Camlytics	Global	Existing CCTV	Private AI video analytics on any existing IP camera (RTSP/ONVIF) — “no extra hardware… required.” Runs on a plain Windows PC (lightest footprint).	Broad / DIY / SMB & developers	Software licensing (free tier + paid)
Videoloft	UK/US	Existing CCTV	“Transform your existing security system into a powerful analytics tool.” Cloud-VSaaS people-counting add-on.	Existing Videoloft cloud-VMS customers	$9.99 / £9.99 per camera / month (on top of base plan)
FootfallCam	Global (UK-origin)	Hybrid	Ranks itself #1 footfall. Dedicated counters and an AI Box that reuses existing CCTV.	Retail chains, supermarkets, malls	V9 Free / Lite / Enterprise — quote
RetailNext	US	Dedicated sensor	Enterprise in-store analytics on its patented Aurora sensor. Anonymous, SOC 2 Type II.	Multi-store enterprise — 500+ retailers, 90+ countries	Per-sensor / month, premium, quote
Xovis	Switzerland	Dedicated sensor	Premium 3D stereo-vision sensors; manufactures its own hardware, cannot reuse single-lens CCTV.	High-accuracy premium — airports, large malls	Hardware + quote
V-Count	Global (Turkey-origin)	Dedicated sensor	Dedicated 3D AI-on-chip sensors. Claims “up to 99% accuracy” and actively markets against CCTV (publishes a “V-Count vs CCTV” page).	Retail & malls, global	Hardware + SaaS, quote
ShopperTrak / Sensormatic	Global (US)	Dedicated sensor	Foot-traffic analytics emphasising benchmarking and expert-led consulting. (Low-confidence source.)	Large retailers & malls	Enterprise quote

What Metrica should borrow

Area	Move	Traced to
Marketing	Mirror the “analytics from cameras you already own, no new hardware” hook — but lead the second line with cost + local credibility (Arabic/French, Tunisian support), not privacy. Publish a benchmark/accuracy page to preempt the “CCTV is inaccurate” attack.	Aura Vision (hook); V-Count / FootfallCam (attack to rebut)
ICP	Do not chase enterprise. Own independent shops, franchises, supermarkets and malls in Tunisia. Adopt by-vertical segmentation later, once references exist.	RetailNext (segmentation, later)
Sales	Recruit local CCTV integrators as resellers — they already own the customer and the cameras. Add a free pilot + free tier for low-friction entry.	FootfallCam (5 Dubai resellers, free trial)
Pricing	Per-camera / month SaaS, anchored at or just under $9.99. Tier it Free → Lite → Pro. Publish the price — transparency is a differentiator vs. everyone’s “contact us.”	Videoloft ($9.99 anchor); FootfallCam (V9 tiering)
UI / UX	Table-stakes dashboard: live count, footfall trend, dwell, peak-hour heatmap, multi-store compare. Phase-2 cues: customer-journey maps, queue analytics, staff scheduling. (Evidence gap — no competitor dashboards were confirmed in verification.)	Aura Vision (roadmap cues)
Features	Heatmaps + POS/conversion integration + queue detection + multi-store are the expected set. Keep no-facial-recognition as an ethical selling point. If demographics are ever added, do it from body shape, anonymized — never faces.	Trakomatic (anti-privacy foil); Aura Vision (body-shape method)

Open questions

• What do competitor dashboards actually look like? (Dedicated demo/screenshot research pass — the UI/UX inspiration still owed.)
• Is there truly no Tunisian/Arab-built CV people-counting startup? (Targeted Arabic-language + MENA integrator-directory search.)
• Real accuracy of CV-on-existing-CCTV vs. dedicated 3D sensors — the number needed to rebut the “CCTV is inaccurate” objection.
• Total cost per store (hardware + software + install) for sensor players vs. existing-camera players — to quantify our cost advantage.

See also: Positioning · Brand quick-reference. Source: docs/marketing/competitors.html (multi-agent deep-research run, findings reflect vendor pages current mid-2025/2026).